http://redskyinsights.com/blog Operational Branding Consultants Tue, 17 Apr 2007 21:58:59 +0000 http://backend.userland.com/rss092 en A recent article appeared in BusinessWeek (April 16, p58 - or see it here http://www.businessweek.com/magazine/content/07_16/b4030071.htm?chan=search Basically, Eddie Lampert who runs/owns Sears and KMart has issued bonds to the value of $1.8bn based on the Kenmore, Crafstman and Diehard brand names. "In essence, [Sears] has transferred ownership of the brands to another ... http://redskyinsights.com/blog/2007/04/17/unlocking-the-value-of-brands-an-enormous-change-is-coming/ Roger van den Bergh of Onoma (www.onomadesign.com) who is a guru in airline design sent me a great article about a good airline experience (how rare they are these days). It's worth a read. The only disappointing thing is that the author had a great experience but he was flying ... http://redskyinsights.com/blog/2007/04/11/a-seamless-customer-experience/ An important part of activating the brand is our Brand Action Workshops. In these workshops we usually work with specific departments or business units to identify gaps between the current situation and the desired brand vision.  Enemies of successful Brand Action Workshops  I’ve been thinking a lot about Brand Action Workshops ... http://redskyinsights.com/blog/2007/03/21/thoughts-on-brand-activation-workshops/ Technorati Profile http://redskyinsights.com/blog/2007/03/17/technorati/ Speaking of operationalizing your brand, I tried to log on to USAirways website and forget it. Tried calling their reservations line and waited 25 minutes only to get an operator who put me on hold with a wait time of another 30 minutes. How long can the airlines use the Valentine's ... http://redskyinsights.com/blog/2007/02/19/airline-frenzy/ In an effort to understand the broader operational issues related to brands and branding, our recommended reading extends beyond articles and publications that focus solely on the subject of brands. We will call to your attention, articles and publications that we believe are worthy of your review, offering our rationale for ... http://redskyinsights.com/blog/2007/01/19/recommended-reading-2/ “L.L. Bean, The Making of an American Icon” Leon Gorman, Harvard Business School Press, Boston, 2006 No one will ever admit that operational branding is easy, because it is not. What I really like about this book is Leon Gorman’s straight talking, open narrative about the highs and lows of being the ... http://redskyinsights.com/blog/2007/01/08/recommended-reading/ Simply Better – Patrick Barwise and Sean Meehan, Harvard Business School Press, Boston, 2004 Given all of the brand practitioners who are advocating that we dissect the customer experience in minute detail, there’s definitely something to be said for keeping it simple. The authors provide us with a well-reasoned approach ... http://redskyinsights.com/blog/2006/12/19/this-is-just-a-test-post/ Managing Customers as Investments – Sunil Gupta and Donald R. Lehmann, Wharton School Publishing, 2005 What can we say about two distinguished scholars who have the ability to immerse themselves in complex research investigations and at the same time, share their findings in ways that are relevant to everyday marketing ... http://redskyinsights.com/blog/2006/12/18/recommended-reading-managing-customers-as-investments/