Airline Frenzy

link to this entry | February 19th, 2007

Speaking of operationalizing your brand, I tried to log on to USAirways website and forget it. Tried calling their reservations line and waited 25 minutes only to get an operator who put me on hold with a wait time of another 30 minutes.

How long can the airlines use the Valentine’s Day storm to justify the absulutely deplorable treatment of travelers? I’m now convinced that the notion of a Passenger’s Bill of Rights should be adopted by the Congress and airlines should start paying penalties for their disregard and mistreatment of flyers.

Their recent trend to profitability has been won at the expense of the traveling public, with non-existent reservations service. lost bags and rude staff.

¬†What’s your view?

Entry Filed under: Branding

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