Recommended Reading

link to this entry | January 19th, 2007

In an effort to understand the broader operational issues related to brands and branding, our recommended reading extends beyond articles and publications that focus solely on the subject of brands.

We will call to your attention, articles and publications that we believe are worthy of your review, offering our rationale for recommending them.

If you have suggestions or feedback, we hope you will contact us.

Entry Filed under: Recommended Reading